Lettering is maybe the most common intentional image that we see each day. This is not a series of lessons on calligraphy or cursive for long personal letters, though students can go there if they want. The goal is for students to be intentional about presentation in a form that is relevant to their art work, emails, and or anything that they choose to write on. It seems speaking is a good comparison. You generally want to be clear, but you adjust your intonation, speed, and volume to match your audenience and emotion.
The goal is for students to take pleasure in typeface and writing in the way they might in other expressions like music and drawing. We study seriffs, distracting and not distracting from the work the lettering is on, and spacing. The two questions we use to start and end each lesson are: Is it clear? Are you getting across the mood or emotion you want? Students then work on lettering for nametags, and whatever else they choose.